Background:

In 2001, Ar-Raafee Group started Apparel and Accessories  division which is producing customized Sustainable and Eco-Friendly customized dyed, sublimated shirts, shorts, training suits, team jersey, coach jackets, rain jackets, track suits, sports bags, socks, etc. for supplies to sports clubs, whole-sellers, WORLDWIDE brands and importers of the different countries.

Vision Statement:

Our mission is to be dynamic, profitable and growth oriented company by providing good return on investment to its shareholders and investors, quality products to its customers, a secured and friendly environment place of work to its employees and to project Pakistan’s image in international market.  

Mission Statement:

1) A leading producer of textile products by providing the highest quality of products and services to its customer.
2) To strive excellence through commitment, integrity, honesty and teamwork
3) Highly ethical company and be respected corporate citizen to continue playing due role in the social and environmental sectors of the company.
4) To develop and extremely motivated and professional trained work force, which would drive growth through innovation and renovation.
5) Sustained growth in earning in real terms.

Business Philosophy:

At Ar-Raafee, a customer is the first and foremost an individual who needs our immediate attention. Our ability to fully understand customer’s needs and our willingness to go the extra mile make us different.

Product Lines:

Following are Ar-Raafee’s major product lines:
                    1) EUSUAL WEAR and ACCESSORIES
                    2) ACTIVE WEAR
                   3) WORK WEAR and ACCESSORIES
                   4) SPORTS WEAR and ACCESSORIES
                   5) FLAT and HAND KNITTED APPAREL and ACCESSORIES
                   6) ACCESSORIES INC. Belts, Bags, Caps, Beanies, Mufflers, Gloves, Gym accessories and many more.

R&D/Innovation:

A team of highly skilled technicians, who has a vast experience of product development, keeps on making research & development work to produce new and innovative products. Our R&D Lab is equipped with state of the art machines and testing equipment. Strong R&D capabilities with innovative ideas, following modern trends and technologies, are our hallmarks. We believe in complete customer satisfaction.
Being an OEM, we also offer product development services catering to the specific needs and requirements of our valued customers.

Production Process:

Our production process is standardized and is based on quality consciousness. We regularly update our machines and processes in our production to stay ahead of all our competitors. At the moment, the most modern machines are used for production processes. Besides that, we have state of the art equipment in our R&D Lab for material testing and new developments.

Quality Control System:

We have applied four tier quality assurance systems in our entire production operations at AQL 1.0 which ensures about 100% compliance of the international quality standards. This system comprises the following 4 main steps:
  • Incoming material inspection.
  • Inline quality control.
  • Final  production quality control.
  • Pre-shipment inspections.

Competitive Edge:

Company has an edge over its competitors in quality, exclusive expertise, material developments and skilled man power. Ar-Raafee Group, being in this line of business for last about 19 years, has built quite a strong relationship with its customers and gained their confidence. The quality, designs, customer service, certifications and  production management capabilities keep the company among the market leaders.